It was a thrill to work as a website copywriter with Team, a Brooklyn based brand strategy and design studio, who spearheaded a new brand identity for the museum’s 50th anniversary. I assisted with brand tonality and performed a full content audit of their website to determine assets, resolve copy issues, and create new content across the site. The result foregrounded their social justice legacy, community building initiatives, and their stature as the only NYC “Always Free” cultural and educational institution. I further created a comprehensive timeline of the museums history utilizing their archives, which boasts a profound visual and critical history.
