Arilloom
Arilloom is a Brooklyn based home and life-style brand. As a new brand, I worked on brand story, tone of voice, and created content for the website. Their signature product - modern heirloom tablecloths - are hand loomed using ancient weaving techniques by woman artisans in Albania. Owner Rezi Fradkin founded Arilloom on the idea that cultural memory and family bonding best takes place when gathering around the table to share a meal. Her heirloom designs possess a modern but timeless elegance, with the added luxury of being machine washable to fit a more modern reality.
